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What the NFT? The Value in Using NFTs With Your Brand

“What the NFT?” seems to be a longing question with many entrepreneurs and business owners. As technology continues to expand into the digital realm, terms like cryptocurrency, blockchain, virtual goods and NFTs are becoming more commonplace and integral to business development.  For a business or entrepreneur, dipping a proverbial toe into this new and emerging […]

“Adapt And Grow:” The Benefits of the Trademark Tacking Doctrine

March 4, 2022  Developing a recognizable consumer brand takes a significant amount of time and money. As such, trademarks, being in continuous use in commerce, barring certain exceptions, would not have a designated expiration date, unlike copyrights and patents. Therefore, maintaining brand recognition for generations may require businesses to update or even change their branding. […]

“Where’s the Beef:” Protecting Trademarks In Today’s Digital World

February 4, 2022  “Where’s the beef®” – A classic trademark that first appeared in a 1980s Wendy’s commercial – a trademark that to this day would still make some consumers instantly crave a Wendy’s hamburger. Trademarks are, and have always been around us. Some trademarks can even live in the minds of consumers for many […]

Click, Edit, Post: The Perfect Recipe for a Copyright Lawsuit

January 25, 2022 Click, edit, and post – an action one can accomplish in less than a minute – an action that may have dire consequences under copyright law. Gone are the days where we have to wait for the chance to share our thoughts in the local magazine or newspaper. Instead, we reach for […]

New Trademark Regulations: The Trademark Modernization Act

December 13, 2021 On November 17, 2021, the United States Patent and Trademark Office (USPTO) finalized the long-awaited Trademark Modernization Act of 2020 (“TMA”). President Trump enacted the TMA on December 27, 2020 as part of the COVID-19 Economic Relief Bill. The TMA provides third parties and trademark owners with new tools and procedures that […]